'Characterizing the fashion silver stars as “a very quiet, small group fighting against an army of youth-seeking consumers,” she adds that “it is still hard for an older woman model to appeal to young women when all they want to do is stay young.”

Ms. Dugas disagrees: “Honestly? My reaction from young people makes me believe that these campaigns actually do work. Young people have total respect and admiration for phenomenal older models like Carmen because they have really learned their art. They revere them. And many more will find them aspirational in the future.”

Mr. Cohen agrees: “I get e-mails and comments from younger women all the time saying that after they saw the Advanced Style women, they can’t wait to get old. These women give girls hope for the future and show that life can be fun and fashionable at any age.”'



















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